BECARI, J. Intercultural marketing and adaptation of global campaigns: a review of key theories and practices. Revista JRG de Estudos Acadêmicos , Brasil, São Paulo, v. 8, n. 18, p. e082082, 2025. DOI: 10.55892/jrg.v8i18.2082. Disponível em: https://revistajrg.com/index.php/jrg/article/view/2082. Acesso em: 13 maio. 2025.