Challenges and strategies in managing remote and multicultural teams in e-commerce
DOI:
https://doi.org/10.55892/jrg.v8i18.1966Palavras-chave:
Virtual teams, e-commerce, innovation and knowledge, leadership and collaboration, diversity, digital communication, performanceResumo
This paper aims to explore the dynamics of virtual teams in e-commerce and their relationship with innovation, highlighting the factors that influence effective collaboration and the creation of innovative solutions in digital work environments. Through a literature review, studies on technology use, team diversity management, and the impacts of virtual communication on team performance and creativity were analyzed. Additionally, the role of leadership, knowledge integration, and collaborative practices as facilitators of innovation was investigated. This study contributes to the understanding of the challenges and opportunities of virtual teams in e-commerce, highlighting the impact of digital transformation and the pandemic on innovation and remote collaboration.
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Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
