Implementation of gamification in training in the pharmaceutical industry

Abstract

Gamification has emerged as an innovative approach in the business context, particularly concerning corporate training, aiming to increase engagement and learning effectiveness. In the competitive business environment, employee training is essential to stay ahead of the competition, leading companies to invest significantly in this area. However, motivating and engaging employees during training presents a significant challenge. This research aimed to implement gamification as a training methodology in a pharmaceutical industry, with the purpose of enhancing employee learning. The project consisted of conducting interactive training sessions, in which participants were exposed to gamified content, adapted to the specific demands of the manufacturing sectors. Concurrently, other groups received traditional training using the same content. The games and training materials were developed by the researchers, focusing on employee engagement and the promotion of skills such as communication, autonomy, teamwork, time management, problem-solving, proactivity, and creativity. Before and after the training sessions, employees completed individual questionnaires to assess their perception and learning during the training process. The obtained data were analyzed and compared, considering the acceptance of the groups and possible improvements identified by the participating sectors after the training. This analysis allowed for evaluating the effectiveness of the gamification methodology compared to the company's traditional training methods. The results indicated a positive reception to the gamified approach, evidencing greater participation and engagement of employees during the learning process.