SOCIAL CANVAS: TECHNOLOGY TO MODEL THE MISSION AND THE IMPACTS OF THE THIRD SECTOR
Keywords:
BUSINESS MODEL Canvas. SOCIAL MODEL Canvas. THIRD SECTOR. SOCIAL IMPACT.Abstract
Use of Canvas models, such as Business Model Canvas, plays an important role in business organizations and startups. Social Canvas, as it is being elaborated and practiced abroad, is one way to present the model of an organization that impacts socially. There is also a literature of the Canvas model mainly about companies with social impact that does not cover all social impacts activities of organizations and all organizations engaged. The paper proposes to compare some models and appreciates social canvas analysis for third sector organizations organizational models. Are encountered some emerging initiatives, hybrid models and practices in Brazil that have to be supported with theoretical framework. This is a goal of the work. The results of the analysis were successfully applied in a civil society organization explaining clearly its mission and its activities with social impacts. The conclusion of the research is that the Social Canvas needs to use different typologies by social organizations that have different missions.
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References
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