The Importance of Pricing Formation for Individual Micro-Entrepreneurs in Balsas-MA

Abstract

This article explores the importance of pricing formation as a crucial element for the success of businesses, especially individual micro-entrepreneurs (MEIs) in Balsas-MA. Bibliographical research, combined with data collection through questionnaires, reveals that appropriate pricing is vital to ensure the sustainability and growth of businesses. The study identifies the main factors influencing pricing formation and addresses common mistakes made by small traders in setting sales values. It was found that many individual micro-entrepreneurs (MEIs) face difficulties in developing pricing strategies due to a lack of knowledge and information about costs and the market. The article concludes that to ensure profitability and competitiveness, it is necessary to understand not only direct and indirect costs but also the consumer's perception of value. Thus, knowledge about pricing becomes a fundamental ally in the pursuit of entrepreneurs' prosperity. This work is characterized as a qualitative and quantitative analysis of the theme, proposing practical recommendations for pricing formation.