Sustainable business models for health and wellness clinics

Abstract

This study aims to analyze sustainable business models in health and wellness clinics, focusing on the practices adopted, the challenges faced, and the perceptions of patients. The research reveals that clinics are adopting sustainable strategies in environmental, social, and economic dimensions, with an emphasis on reducing environmental impact, promoting employee well-being, and improving services offered. However, challenges include high initial costs for implementing technologies, cultural resistance to change, and a lack of clear regulations. Patient perceptions of these practices remain limited, although there is a growing interest in services that promote integrative health and social well-being. It is concluded that sustainability can be a competitive differentiator for clinics if communicated effectively and strategically incorporated into the business model. The results indicate that health clinics that integrate sustainability into their business model can become references in the sector, promoting positive impacts on both society and the environment.